Exhibiting at an event provides many opportunities for businesses to connect with a more receptive pool of audience. Whether you are a small company or a big corporate house, every business invests their time and money in their exhibition participation. If you have money to spare, you can get a spacious booth for your company but if you have a budget constraint and can only afford a small exhibiting space for your business, there is absolutely no need for you to be upset.
So, instead of fretting about the small size of your exhibition stand, why not focus on how to make the most out of your modest exhibition space? All you need to do to attract your potential customers at the show is to be creative and clever with your exhibition stand design, since, “Good things come in small packages”.
We have compiled a few points that you can focus on without being upset about your small exhibition space:
Participate in the Right Exhibition: The first thing you have to do is make sure that the exhibition you’re about to take part in, is the right exhibition for you. This means that you need to have a look at the visitor demographic to make sure that you will be representing your company in an event that will be attended by your target audience otherwise it will be a waste of your time and money. If you still aren’t sure, then check to see if any of your competitors are participating in that exhibition or not, because if they are attending it, it means you definitely should too.
A Well-Thought Plan for your Exhibition Stand: Careful planning is required for a small exhibition stand. So, while planning your stand design, be a little innovative and smart about the things you’re going to put in your stand, like, a piece of furniture. Rather than using an armchair, which will take up a lot of space, you can use stools. And instead of having a separate rack to display your products, you can simply include the display cases in your exhibition stand design, making more room for visitors.
Wisely Select your Spot on the Exhibition Floor: No matter the size of your stand, always make sure that you’re somewhere visitors can easily see you. Having a small stand is not a problem but having an exhibition stand that is not visible to the target audience is. Also, if you can’t afford a big exhibition space, you can try to invest in a two-story exhibition stand and move upwards with it!!
Clever but Brilliant Use of Furniture in the Stand: Using modular and multipurpose furniture in your stand doesn’t just make your stand uncluttered, but it also gives your visitors room to move around your small exhibiting space without feeling crowded.
Right Use of Lighting: Using lighting that matches with your brand could increase visitor interaction at your booth. Remember that with the right use of lighting at your booth, you can make your stand appear more spacious than it actually is.
Keep your Stand Tidy: Always keep your personal items, may it be a brochure, book, or phone, under the desk at your exhibition stand, so that it doesn’t appear to be messy and untidy.
Using Bright and Bold Graphics: When you have a small exhibition stand, you need to think creatively to attract the audience at your booth. You can do so by using bright and lively lights that match your brand, make sure that your logo is visible from across the exhibition hall. If your budget allows, you can also use a rotating header to get noticed at the exhibition.
Incorporate Technology: You can incorporate the latest technology at your exhibition stand to pull in big crowds at your booth. If you can’t afford technologies like VR, or a computer game, at least try to include audio-visual equipment to get the attention of your potential customers.
You can get the attention of your prospective customers at an exhibition even if you have a small budget. You can hire a professional exhibition stand builder that can help you build your booth that will be able to lure in attendees to your stand. Blueprint Global is ranked among one the prominent exhibition booth builders in Europe. Whether you need a big booth for your business or a small one, we are here to help you outshine your competitors at any event and get the most out of your exhibition participation.