Your exhibition stand needs to be interactive, as it is important for engagement. Keeping the experience economy in mind, interactive displays have become an integral part of international trade shows. It is not only useful in enhancing the visitor’s experience but also makes your booth stand out in the pool of competitors. In this blog, you are going to read about 5 advanced technologies to transform your booth into a highly functional as well as interactive one for MIPCOM 2026. You can also hire an expert exhibition stand builder to boost your foot traffic and brand experience through innovation at the upcoming MIPCOM expo.
What is MIPCOM 2026?
MIPCOM 2026 will be a premier platform to witness the presence of the entire global content market. Organised by RX, this four-day event will be held between October 12 and 15, 2026, at Palais des Festivals, Cannes. More than 350 exhibitors are expected to be part of this expo to showcase their latest innovations in the TV & content sector. So, you may find it quite challenging to impress around 3,240 buyers and 10,500 delegates in the presence of so many competitors. But worry not, as leading exhibition stand designers can help you to stay ahead of your competitors with their tech-enabled booths.
5 Technologies to Make Your Stand Highly Interactive at MIPCOM 2026:
The following are the hi-tech interactive elements that can be incorporated into display booths to attract and engage more visitors:
Projection Mapping:
Create an immersive experience using projection-mapping technology at MIPCOM 2026. You can tell your exhibition stand builder to incorporate projection mapping into your display booth to create visual illusions. Exhibitors use this kind of augmented spatial reality to project a 3D visual image onto a 3D surface.
You can also pair it with audio and visual feedback to make the experience more immersive for your potential visitors. It is a cost-effective option as compared to other technologies.
Mobile Applications:
The exhibitors can develop their mobile apps to promote their participation before, during as well and after the MIPCOM trade fair. These customised apps are also useful in terms of interaction with your target audience. Important event details can be shared timely manner via these applications, including the timings of demos and presentations.
The attendees can also easily access all valuable information regarding your brand, its products, services, and special offers.
Triggered Technologies:
This is another amazing technology to create a buzz about your brand and draw the attention of visitors in the new edition of the MIPCOM trade fair. You can ask your exhibition stand contractors to fit sensors used by triggered technologies into your booth. The moment any visitor passes by or comes near any specific spot on your stand, the sensors will be activated and initiate an action.
Virtual Floors & Walls:
Motion-sensing virtual walls can be considered to take the interactive experience to the next level. Attendees can be offered access to a digital canvas through LED and projector screens. Allow them to write notes, play touch-screen games, make drawings, etc.
Proximity sensors and cube-shaped LED lights can be incorporated into your booth floor so that the colour changes with the footsteps of visitors. Dancing competitions or Twister games can be hosted as well to attract maximum visitors to your booth.
VR & AR:
Last but not least! Both virtual reality and augmented reality are great media to interact with your potential customers. The exhibiting brands of MIPCOM 2026 can also use this technology to create a three-dimensional experience, attracting maximum footfall.
AR/VR capable devices can also be used for gamification, AI product demonstrations, AR photo booths, etc., to offer a unique brand experience.
Make MIPCOM 2026 Memorable with Advanced Booths:
When it is about technologically empowered booths, Blueprint Exhibits is the first choice as we are a leading exhibition stand builder in Cannes. We have the best team of experienced professionals to build advanced booths integrated with hi-tech interactive elements for MIPCOM 2026.
Join hands with us as we are a top exhibition stand contractor helping premium brands to get a holistic experience at global trade fairs in Cannes. So, call us now for a diverse range of exhibition stands for a profitable business at the MIPCOM expo.
