Exhibitions are considered to be one of the best tools to boost your business growth via strategic branding and marketing. Trade shows allow you to represent your brand to your target segment. Apart from this, exhibitions offer a world-class platform for direct interactions with leaders and position your business at the forefront of your field.
However, just the presence of your business at exhibitions will not help to draw the attention of visitors. Trade shows are participated by thousands of brands and to pull the crowd to your stand at ERS 2026, you need to have effective marketing strategies. This blog will include some valuable tips advised by notable exhibition booth designers to make people flock to your exhibition stand.
What is ERS Congress Barcelona 2026?
Organized by the European Respiratory Society, the ERS Congress Barcelona 2026 will be held between September 5 and 9, 2026, at Fira Gran Via, Barcelona, Spain. This trade show aims to provide new insights regarding respiratory medicine and the science sector. More than 250 exhibitors are supposed to attend this expo, and to attract the maximum footfall, some of the best stand design guidelines can be followed.
Here are Strategies to Pull the Crowd to your Booth at ERS 2026:
Pre-promotion to Create Buzz:
Make people aware of your participation before the ERS 2026 exhibition starts. Social media platforms, online newsletters, etc., can be used to inform your potential customers before the show starts. Formal invitations can also be sent to peers, existing customers, competitors, etc., to draw maximum visitors to your booth at the ERS trade show. A trusted exhibition stand builder can be consulted to discuss the right marketing strategies for Barcelona trade shows.
Choose Unique Booth Designs:
A display booth plays a vital role in representing your brand impressively on the exhibition grounds. It will also help you create an unforgettable brand experience, attracting more visitors to the exhibition stands. That’s why a professional exhibition stand builder must be hired to create booths with distinctive designs and styles. Lighting, bold graphics, and other latest features can be used to make your exhibition stand most attractive in the crowd.
Advanced Technologies:
Barcelona is progressive in the field of technology, which is also visible in their exhibition industry. So, a trusted exhibition booth contractor can be selected for tech-enabled booths in Barcelona. Technologies like interactive touchscreens, VR (virtual reality), AR (augmented reality), digital displays, etc., can be incorporated into booths to tell your brand story impressively. Cutting-edge technologies will also attract visitors on the trade show floor.
Product Demos:
Live product demonstrations may not sound interesting, but actually, it is a very effective strategy to draw the maximum number of visitors to your booth. Live demos make the attendees understand the products easily, create transparency, and build trust in your brand’s quality & functionality. So, the exhibitors are advised to display their products in action and allow the attendees to have a hands-on experience at the ERS Congress 2026.
Keep a Qualified Staff:
The staff at the exhibition stand will be the face of your brand. Thus, the team must be presentable as well as knowledgeable. Well-trained personnel should be able to attract potential customers, answer their brand-related queries, and convert them into leads. Undoubtedly, team members must be proactive and friendly to draw the attention of the maximum visitors.
Extra Benefits:
Gifts, exciting competitions, refreshments, free Wi-Fi, charging points, etc., can be offered at display booths. It will be both mentally and physically relaxing, attracting more visitors and driving engagement at the ERS Congress 2026.
Contact Us for Appealing Booth Designs for ERS 2026:
As a reputed exhibition stand builder in Barcelona, Blueprint Exhibits has always been successful in delivering projects to premium brands on time. Our team of professionals are skilled in giving brands an edge with customised booths and services.
Blueprint Exhibits is one of the top exhibition stand contractors with a specialisation in building personalized booths. Our comprehensive booth solutions are perfect to make your exhibition journey at ERS 2026 smooth and unforgettable. So, don’t forget to contact us immediately for ordering tailor-made display booths for upcoming Barcelona trade shows.
