Since Europe is considered a hub of exhibitions due to the large number of exhibitions held here all year round, that’s why there’s a tough competition among exhibition stand builders in Europe. When you’re planning to exhibit in Europe, you must understand that exhibitions across Europe focus primarily on your brand’s identity instead of the product line. The first thing you should do before formulating an effective marketing strategy is to study and analyze the aesthetics of the region to figure out which European aesthetics your target group finds most appealing. This is the reason why exhibitors prefer to team up with an exhibition stand builder company in Europe.
If you’re exhibiting with the purpose of creating an impactful impression on your potential customers at the event, you must adhere to the European standards of exhibition stand design. We have jotted down a few ideas that will provide a European style to your exhibit and help you stand out from the crowd as well.
- Have an interactive exhibition booth: The easiest way to lure in more attendees to your booth is through demo sessions. Your audience will be able to build trust towards your product after they experience the service personally through demonstrations. Making your booth interactive and engaging for your target audience helps them in making up their purchase decision.
- Introduce games at your exhibit: You can engage your prospective customers at your booth by organizing games and contests related to your brand. It is the easiest way to educate your audience about your brand and also to get an insight into the mindset of your potential clients regarding your products.
Provide a place for your audience to relax and unwind: Exhibitions can become extremely tiring for attendees. You can provide a relaxing environment at your booth for them to unwind from the hubbub of the exhibition. You can add an interactive touch screen in the sitting area, that way you don’t have to pitch them directly and your audience will be able to have some insight into your products and brand, thus, increasing foot traffic at your exhibition stand.
Create a visually impressive exhibition stand: The first thing that your target audience will notice is your exhibition stand design. So, to catch the eye of your prospective clients among the sea of exhibitors, you must have an alluring and visually impressive exhibition stand that is able to reflect your brand’s identity, message, and aesthetics perfectly.
Unique and thoughtful giveaways: People love freebies. So, you must select a giveaway that isn’t just relevant to your brand or product but is also unique, valuable, and useful. Wallets, reusable bottles, pen drives, and tote bags are some of the useful giveaways that you can choose from based on your business.
Provide charging station at your booth: As we know that exhibitions can be long and tiring for attendees, and their phone batteries might become very low. So, you can provide a charging station at your booth in addition to a small seating area for them to relax while they are reviving their worn-out batteries. This offers you a chance to indulge them in your product or brand also.
Offer refreshments to your audience: Offering food and beverage at your booth not only do wonders for your audience but also encourage them to stop and take advantage of it. This provides you with ample time to engage them and qualify them for sales. Whether you’re handing out a bottle, a cup, or a napkin, make sure that you brand everything.
Incorporate technology into your exhibition stand design: You can incorporate technology like touch screens, VR, and AR into your booth in order to provide an immersive experience to your audience. This not only helps your target audience to interact with your product but also keeps them engaged and entertained. This helps them in making their purchase decision.
Be social media savvy: Bringing social media to promote your exhibition participation is an excellent way to maximize footfalls at your booth. You can also organize a social media contest and create a buzz among attendees to reveal the winner at your exhibit during the event.
Have a well-trained and friendly booth staff: Your exhibition stand staff is the face of your business at exhibitions. So, you need to put your best team at the exhibit, which is well-trained, knowledgeable, and has a friendly nature. They must know how to communicate smoothly with your target audience, to keep them engaged and interested in your brand or product.
Choosing an exhibition stand design and build company in Europe that is reputed and reliable is a strenuous task. Whether you are a veteran exhibitor or exhibiting in Europe for the first time, make sure that you team up with an exhibition stand contractor that not only has extensive experience but also has worked with well-established clients also. It would also be beneficial for you to select an exhibition stand builder that has its own printing and manufacturing unit.