Exhibitions are an excellent platform that provides the right amount of exposure to your brand and requires a lot of preparation as well as planning to get your desired outcome. Exhibiting for the first time can be very daunting as you have to figure out how to make the most out of your exhibiting efforts. So, planning your trade show participation way early in the game is the key element to having a successful first-time exhibition experience.
We have penned down a few tips for first-time exhibitors to achieve their exhibiting goals:-
Finding the right exhibition to participate: Being a first-time exhibitor, it is imperative for you to figure out the type of exhibition you wish to take part in. You should consider those exhibitions that are within your industry or have your target audience group as trade visitors. To make sure you’ve selected the right exhibition to participate in, check out the exhibitor list. If your competitors are going to be there as exhibitors or visitors, then it makes your trade show participation viable.
Prepare a checklist: To achieve success at a trade show, you need to prepare well for it. Being well-organized will do wonders for your exhibition participation. So, always make sure to prepare a checklist for each exhibiting day to have a better understanding of your exhibiting goals.
Plan your exhibiting budget in detail: One of the most common mistakes that almost every exhibitor makes when they’re exhibiting for the first time is to believe that the exhibition budget is all about getting the exhibition stand when it actually covers plenty of other things for consideration like exhibition stand construction cost, exhibition space rental, booth staffing cost, electricity and water cost, and several other miscellaneous expenses. So, it is very important that you have an estimated exhibiting budget so that you do not go overboard on your expenses.
Selecting the size of your exhibition stand: This is another important element that is of as much importance as it is a challenge. After preparing your budget, you understand how much money you have at your disposal, which helps in narrowing down the size of your booth as you also have to rent the exact same space at the venue to install your booth. Therefore, be very budget conscious while selecting the size of your stand.
Collaborate with a professional booth builder: Now that you have made your decision about the size of your stand, all you need is to partner with a reputed and professional exhibition stand builder company in Germany that provides complete exhibition services under one roof within your budget. Try to go for a simple yet elegant design for your first time. Let your booth builders know about leaving enough room for attendees to roam freely throughout your exhibition stand.
Engage your audience with games and activities: You can introduce some interactive games as well as quiz shows at your booth. These activities keep your target audience engaged at your booth and help maximize foot traffic to your exhibition stand. Certain activities, like custom trivia quiz, which is customized specially for your industry, brand, or products, help you achieve your exhibiting goals.
Choose budget-friendly giveaways or promotional items: Your visually stunning exhibition booth might be able to catch the eye of your intended target group at any event but it doesn’t necessarily mean that they will remember you after the show ends. So, how can you make your brand memorable for your target audience? Promotional items or freebies are the most effective ways to make lasting impressions on the minds of your attendees. There are several items we think you can choose as your promotional giveaways, like trial products, gift cards, coupons, sunglasses, or customized journals.
Provide training to your booth staff: When you’re planning to participate in exhibitions for the first time, it is very important that you provide proper training to your booth staff. They will be representing your brand on the show floor, so, make sure that they know all about your brand, product, and services. Your booth staff should be able to answer any curious attendees who wish to know about your brand.
About Blueprint Global:
Blueprint Global is an exhibition stand manufacturer in Germany that offers exhibition stand services all around the European continent. We provide full exhibition stand services at an affordable price under a single roof. From visualization to designing, planning, managing, and finally installing and dismantling your stand at the fairground, you’ll get hassle-free services from us.
Whether you’re looking to represent your brand through a custom-built stand, modular stand, double-decker stand, or a country pavilion stand, just get in touch with us via email@example.com or share your stand requirements with us through the enquiry form on our website www.blue-prints.org and we’ll provide the most spectacular, unique, creative, and business-driven stands that steal the spotlight at any event.